What You’ll Learn
What Is Composable Analytics?
Understand the building-block approach that gives you flexibility, control, and the ability to reuse what you already own.
The Role of Behavioral Data
Learn how modular web tracking captures user intent at the component level—not just page views.
Deep Content Integration
Discover why treating your CMS as a data source unlocks insights traditional analytics can’t provide.
AI & Composable Analytics
Explore how AI-powered taxonomies help you understand content in context and optimize for LLMs.
Real Customer Examples
See how organizations in finance, commerce, B2B, and portals are using composable analytics to solve specific business problems.
Featured quote:
“RelevantEdge gave us insights we simply couldn’t get from Google Analytics—especially the ability to track engagement at the component level and connect it to our CRM data, all while maintaining complete data sovereignty.”
Is This Guide Right for You?
This guide is for you if:
You have data sovereignty or compliance requirements that restrict where customer data can be stored
You’re using Sitecore XM Cloud, XP, Umbraco or another enterprise CMS and need deeper content insights
You want to unify multiple data sources (web, CRM, commerce, campaigns) without months of data engineering
You’re exploring alternatives to Google Analytics that give you greater cost control and data flexibility
You need to prove content ROI with component-level tracking and attribution
You’re a marketer, web analyst, content strategist, or marketing operations leader looking to understand composable analytics—no deep technical knowledge required