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Personalization Journey Analytics – the Missing Link?
Digital personalization needs better analytics.
One dimensional, traditional analytics simply aren’t designed to provide insights for personalized digital experiences. Marketers looking to validate their business cases may lack the right quantified metrics to demonstrate the business value of personalization. As a result, some personalization initiatives may never get off the ground.
Personalization journey analytics is the answer.
10 Great Things You Can Do with BI and Sitecore
If you really want to know your customers, you need to know their data.
But the richest customer-centric data – experience data that reveals customer intent as well as the explicit actions individual customers have taken – is often siloed.
Why Collaborative BI is Best for Digital Experience Insights
Despite the pandemic, organizations continue to drive digital-transformation initiatives.
With this, many organizations, albeit at their own tempos, are increasingly becoming more data driven. Consequentially, these organizations reap the benefits of digitalization.
Use Website Personalization to Lift B2B Conversions
Have you ever heard someone who works in sales at a B2B organization say something like: “We do the real selling person to person. The website should just provide product, services and contact information”?
Step Up Your Personalization Game Using Custom Data
When designing and implementing data-driven customer journeys, it’s common for digital marketers to track the most important moments of action. That is, when a digital visitor makes a key decision and performs that crucial action, a specific marketing event is triggered. The trigger can subsequently be used for personalization.
Rethinking How to Measure Data-driven Personalization
Management thinker Peter Drucker profoundly proclaimed: if you can’t measure it, you can’t improve it.
When it comes to data-driven personalization, defining how you’ll measure personalization effectiveness is actually a great place to start. Define a measurement approach from the get-go and you’ll be on the path to improvement.
(Thoughts from a morning walk with Bobby the dog)