Discover the integrated analytics insights you’re missing 

Reduce the cost of BI analytics based on multiple data sources

The RelevantEdge data platform provides a secure, end-to-end analytics solution for consolidated dashboards in Power BI (or similar) based on multiple, joined data sources — including Personally Identifiable Information (PII) data. Get a more complete view of your customer or user journey — including personalization. Use with or as an alternative to Google Analytics.

RelevantEdge

NEW: RelevantEdge partners with Desupervised to provide AI-powered predictive analytics solutions 

What we do

Composable Analytics

We develop and market the RelevantEdge data platform for integrated customer-journey analytics. Used by enterprises globally for solutions such as mult-site websites, commerce, portals and intranets, the platform provides consolidated analytics and KPIs using multiple, joined data sources. Commonly integrated data sources include web session data (GA, CDP, DXP, etc.), CMS content data, CRM, ABM, marketing automation and commerce data.

Behavioral Data Tracker

Tail.js is a unique CMS-embedded, automated web tracker that enables websites to track more data using innovative capabilities such as server-side, cookie-less tracking and “content-aware” event categorization.

Automated Data Platform

The RelevantEdge App Service automates data engineering to reduce the cost of integrating multiple data sources for secure Power BI analytics solutions. This includes programmatically generating Power BI files.

New from RelevantEdge

RelevantEdge Web Tracker

Server-side tracker using hybrid cookie-based and cookie-less tracking

Deploy security-first analytics solutions that enable you to safely integrate first-party, web-session data with PII data from CRM, commerce and customer data applications. Using the RelevantEdge web tracker and its automated click tracking by content component, marketers and web analysts dramatically reduce the time and cost needed to collect granular session data. Use the RelevantEdge web-tracker in combination with the RelevantEdge data platform for a secure end-to-end analytics solution using Power BI (or similar) for data visualization. The solution includes granular (cookie-based) server-side tracking and cookieless tracking based on individual user consent.

Test drive the RelevantEdge web tracker using our live demo site.

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tailjs
The RelevantEdge web tracker is based on Tail.js technology — an open-source project initiated by RelevantEdge to help grow the adoption of platform-agnostic multi-channel web analytics.

Learn how RelevantEdge Analytics works

DISCOVER NEW INSIGHTS

Much more than a connector, the RelevantEdge platform provides an automated, end-to-end solution that transforms data and enables you to go from DX data to live Power BI dashboards in less than a day.

The RelevantEdge data platform programmatically extracts data from different web session and content databases, transforming and loading the data to a dedicated SQL database that you host. The pre-built snowflake data model — designed with the extensive knowledge of RelevantEdge specialists — takes care of the data stitching.

The platform programmatically generates templated Power BI reports containing a wide variety of ready-to-use visualizations. The result: faster decisions at a reduced cost.

  • Highly customized insights – attribute any channel and conversion
  • Account-based analytics – BI insights for named leads and customers
  • Standard reports – use standard reports and create custom reports
  • Historical data – store unlimited historical data economically
  • Collaboration – use Microsoft 365 or free desktop BI tools
  • On prem or hosted – PII data never leaves your infrastructure

Account-based insights

Daily-driver Multisite analytics

Commerce and customer insights

Customer Portal analytics

Campaign optimization

Intranet analytics

Case Story

RelevantEdge solution for sitecore.com

“We’ve partnered with RelevantEdge to connect our XP analytics to PowerBI and built out a series of dashboards that the marketers and wider teams can use anytime they like. From our C-Suite to our field marketing teams, the whole organization is using these dashboards to understand the customers on our site, and the content and functionality those customers are seeking at any stage of their journey.”

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Award winning data platorm

Best use of Data to Connect the Experience

RelevantEdge is happy to announce that we won a Sitecore 2023 Experience Award in the category “Best use of Data to Connect the Experience”.

Big congrats and thanks to Kerzner International for the collaboration with our integrated analytics solution based on customer-centric data.

Read the Case Story (new tab)

Power BI for Sitecore CDP Personalize &  Sitecore XM Cloud, XM and XP

The RelevantEdge platform is ideal for unified analytics for composable DXP solutions. This includes Sitecore CDP Personalize.

At a cost that is much less than self-build, the RelevantEdge platform provides end-to-end, automated data transformation. This will enable you to go from connection to Power BI dashboards in typically less than one day.

CONTENT

Gain insights to help lift content ROI. Empower content specialists to increase productivity.

EXPERIENCE

Optimize conversions while empowering stakeholders to align and execute campaigns and new marketing initiatives.

Solutions
  • umbraco

RelevantEdge Data Platform in 60 Seconds

For Sitecore CDP Personalize & Sitecore XP

Vertical Solutions

Portal Analytics

For portal solutions that require insights for accounts and individual customers, learn how you can measure portal business performance while securely managing personally identifiable information (PII) data.

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Content Analytics

Specialist who create and manage content can improve effectiveness using content-centric insights. Learn how content analytics empowers content creators to gain insights to improve productivity, idea generation and ROI.

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Multisite Insights

Website analytics should ideally be provided in a collaborative analytics tool that any stakeholder can access. Learn how you can empower digital and non-digital stakeholders using website data and collaborative BI tools.

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Why RelevantEdge?

Unlike traditional web analytics where data is stored in a public cloud, the RelevantEdge solution enables you to store your analytics data on your company’s premise (e.g., your Microsoft Azure tenant or corporate data center). With RelevantEdge, your data — including PII data — never leaves your company network premise. Stakeholders get granular, integrated insights in Microsoft Power BI. IT gets more manageable and less costly data-security compliance.

NEW: RelevantEdge partners with Desupervised to provide AI-powered predictive analytics solutions