Understand How Your Audience Actually Perceives Your Website

The ContentSignals™ service analyzes your website the way your visitors do — quantifying what you are actually communicating, what’s missing, and where strategy meets execution.

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Your Website Speaks.
But Is It Saying What You Think?

Marketing leaders invest heavily in website content, but lack objective ways to measure if their message is landing. You know what you intended to communicate—but do you know what visitors actually perceive?

Traditional analytics show clicks and conversions, but can’t tell you if your brand tone resonates, if your themes are clear, or if you’re reaching the right audiences with the right messages.

What you intend

What they perceive
THEMES THEMES
Enterprise AI solutions for digital transformation IT consulting, software development, and cloud services
AUDIENCES AUDIENCES
C-suite executives, VPs of Digital Transformation IT managers, technical implementers, procurement 
USER INTENTS USER INTENTS
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ENGAGEMENT ENGAGEMENT

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How ContentSignals Works

Scan

Full-page analysis of your public website—no installation, no security risks, no impact on performance. Our technology captures every page as your visitors see it.

Analyze

Advanced LLM technology evaluates your content across 9 strategic dimensions—from themes and audience to tone and emotion—assigning weighted signals to measure what matters most.

Visualalize

Interactive BI report (Power BI, for example) transforms content signals into quantified, actionable insights. See exactly where your content aligns with strategy — and where it falls short.

What You’ll Discover

Every dimension is quantified with weighted content signals—mapped to specific pages so you can take targeted action.

  • Themes – What topics dominate your content
  • Keywords – The words that define your message
  • Audiences – Who you’re actually reaching
  • User Intents – What visitors are trying to accomplish
  • Engagement – Actions you’re enabling
  • Prerequisites – Barriers to user action
  • Sentiment – The attitude your content conveys
  • Complexity – How accessible your message is
  • Tone & Emotion – The experience you’re creating

Content Signals Discovery BI Report

Get a comprehensive view of your website’s content performance with our interactive 15-page report.

Explore nine key dimensions—like audience alignment, messaging themes, and emotional tone—with every finding mapped to specific pages.

Use 100+ ready-made visualizations to collaborate with your agency and internal teams on content strategy.

Full report and data included for ongoing analysis.

Real Applications

Message-Market Alignment

Verify your website communicates your intended positioning. Identify gaps between brand strategy and execution across every page.

Close the Strategy-Execution Gap

Compare intended themes and tone against visitor perception. See which pages strengthen your positioning and which dilute it.

Audience Optimization

Discover if you're attracting the right visitors. See which content resonates with target segments—and what's distracting from your goals.

Reach the Right People, Every Time

Identify pages that appeal to target audiences versus unintended segments. Optimize content to attract and convert who matters most.

Content ROI Measurement

Move beyond traffic metrics. Measure content quality, thematic consistency, and strategic alignment across your website.

Prove Content's Strategic Value

Establish KPIs that matter the most. Track improvements with quantifiable benchmarks over time.

AI Readiness Assessment

Understand how LLMs interpret your website—critical as AI becomes the primary way users discover and evaluate your brand.

Future-Proof Your Digital Presence

Reveal how AI understands your site today. Optimize for both human visitors and AI agents that recommend, summarize, and evaluate brands.

Why ContentSignals?

Purpose-Built for Marketing Leaders

  • Works with any website
  • No technical prerequisites or installation required
  • No impact on site performance
  • Quantified, objective measurement using LLM technology
  • Page-level granularity for targeted action
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Connect Content Strategy to Business Outcomes

Optional: connect ContentSignals data with RelevantEdge BI analytics.

Use behavioral data and measure the performance of your content strategy.

Performance by Audience Segment 

Map inferred audiences to page views, engagement duration, and conversion rates. Discover which segments convert—and optimize content accordingly.

Intent-to-Action Correlation

Connect user intent signals with form submissions and conversions. Identify which visitor goals align with your desired outcomes.

Thematic Performance Analysis

Measure which content themes generate the most engagement, longest sessions, and highest conversion rates across your site.

Consent-Level Content Effectiveness

Understand how content signals perform across different privacy consent levels—optimize for compliant, high-performing experiences.

Technical note:

RelevantEdge integrates with your CMS and consent management platform for seamless data collection and Power BI reporting.

See for yourself

Request a coffee talk, free consultation, demo or price quote.