From Data to Decisions in One Focused Session
Learn about the Content Signals assessment here.
Your website has been analyzed. Now it’s time to make sense of what the data reveals. Our Content Strategy Diagnostic brings your marketing team together with our experts to explore your ContentSignals assessment, compare results against your strategic goals, and identify exactly where to focus your efforts.
Pre-Workshop Assessment
Your website analyzed across 9 strategic dimensions with weighted content signals mapped to every page
Interactive Workshop
Collaborative exploration of insights with your stakeholders, guided by our content strategy experts
Actionable Deliverables
Executive summary, key findings, recommendations, KPIs, and your interactive Power BI report to keep
What Happens in the Workshop
Foundation & Context
We start by reviewing your strategic intent through a pre-workshop questionnaire. What audiences are you targeting? What themes should dominate? What tone should visitors experience? This becomes your benchmark for comparison.
Interactive Data Exploration
Together, we dive into your ContentSignals report—exploring themes, audiences, intents, engagement, tone, and emotion. You’ll see visualizations that map content signals to specific pages, revealing where execution aligns with strategy and where gaps exist.
Insights & Action Planning
We present our top observations and recommendations based on the analysis. Your team collaborates on prioritizing improvements, assigning ownership, and establishing KPIs to track progress. You leave with a clear action plan and timeline.
Who Should Attend
Marketing Leadership
- Chief Marketing Officer
- VP/Director of Marketing
- VP/Director of Communications
- Brand Strategy Lead
Execution Teams
- Content Strategy Manager
- Digital Marketing Manager
- Web/UX Lead
- Agency Partners