The easiest way to get granular, highly customizable website analytic is by using the content and component structure you have designed and built into your Sitecore XM Cloud implementation. This is especially true for multi-brand, multi-site, multi-language XM Cloud implementations.
Unlike traditional analytics, which relies on manual tagging, you can get rich website analytics with little effort simply by using the content tree — as well as templates, components and fields — you have created in XM Cloud.
The RelevantEdge data platform continuously extracts content data from XM Cloud and combines content data with data sources such as Sitecore CDP session data, GA4, social, paid, CRM, commerce. Use the ready-to-run RelevantEdge Power BI reports to enable stakeholders.
The RelevantEdge platform extracts and transforms data from XM Cloud solutions and then loads the data in a database that is designed for BI insights. If your XM Cloud implementation uses Google Analytics, RelevantEdge can extract content information from XM Cloud and session data from Google Analytics.
The RelevantEdge platform joins the session data with the respective XM Cloud content data. RelevantEdge loads the extracted data into a dedicated database that you host and control. RelevantEdge then provides the “last mile” data stitching so that you get a wide range of customizable, granular insights using Microsoft Power BI.
In addition, if your XM Cloud implementation uses Sitecore CDP, the RelevantEdge platform joins CDP session data with Google analytics session data so that you more complete customer journey – including customizable personalization attribution if your implementation uses Sitecore CDP Personalize.
What’s more, you can use RelevantEdge to bring in data for paid campaigns, organic search, social media. And then there is customer data. If your XM Cloud customer journey includes CRM as a touchpoint and or commerce solution, you can use RelevantEdge to include CRM and commerce data in your BI reporting. The result is more comprehensive insights and better decision making.